In today’s digital world, content creation is more than just making videos, posting on social media, or gaining followers. It’s about building communities, sharing ideas, and inspiring others. Yet, sometimes, people see it as a competition rather than a shared journey. And that can be disappointing.
Recently, I found out that an acquaintance had started a YouTube channel and was gaining a lot of attention. I’ve been on YouTube, Facebook, Instagram, and other platforms for a very a’fin long time, putting in the work, growing my audience, and learning what works. Naturally, I was excited to see that someone in my acquaintance circle, who I know in person was also creating content. I thought, “This could be great! We can exchange ideas, support each other, and grow together.”
But that’s not what happened.
This person never reached out, never shared their insights, and never acknowledged that we were both doing the same thing. It was as if they were intentionally keeping their content hidden from me, even though I’m easy to find online also because I am doing this for a long time and obviously they know about it. My social media accounts are under my real name. My content is public. They know I exist in this space, yet they chose to ignore me.
And that stung. Not because they were succeeding, I love seeing people grow and do well but because they saw me as someone to compete against rather than connect with.
The Isolation in a Connected World
What bothers me isn’t just the secrecy; it’s the missed opportunity for collaboration. Imagine if we worked together, sharing strategies, supporting each other’s content, and lifting each other up. That’s what content creation should be about. It’s supposed to be fun and engaging, a way to meet like-minded people and build something meaningful. Instead, some people treat it like a solo battle, where they must climb to the top alone and act like no one else exists.
I’m not saying everyone has to share their success with me. But if you see someone in your circle doing the exact same thing you are, wouldn’t it make sense to connect, learn, and grow together? There’s room for everyone in the digital world. Success isn’t a limited resource.
The Power of Community in Content Creation
Collaboration fosters innovation. When content creators connect and share ideas, they push boundaries and create better content. Communities like YouTube, Instagram, and TikTok thrive when creators engage with one another rather than isolate themselves.
When you collaborate, you build relationships that extend beyond content. You exchange audiences, benefit from shared expertise, and create unique projects that wouldn’t be possible alone.
This is why many top creators consistently collaborate with other influencers. It helps break creative blocks, brings fresh perspectives, and ultimately strengthens the industry.
What I Learned From This
- Collaboration Beats Competition: The best creators don’t just work alone; they build communities. Whether it’s a fellow content creator, a friend, or a stranger, supporting each other leads to bigger and better opportunities.
- Authenticity Wins in the Long Run: No amount of artificial growth will ever replace the value of real followers who care about your content. Building an audience the right way takes time, but it lasts longer.
- Some People Will Compete Instead of Connect, and That’s Okay : Not everyone will want to work together, even if they’re in the same field. Some people see others as threats instead of teammates. You can’t change that, but you can control how you respond. Instead of feeling bitter, focus on doing what you love and finding the right community to support you.
- Success Isn’t a Limited Resource: Just because someone else is winning doesn’t mean you’re losing. The internet is huge, there’s room for all kinds of content creators. Someone else’s success doesn’t take away from your potential.
- Engagement Matters More Than Numbers: Instead of focusing on how many followers or subscribers one has, what truly matters is how engaged and loyal the audience is. A thousand genuine fans are far more valuable than ten thousand disengaged ones.
Ways to Foster Collaboration in Content Creation
- Engage with Other Creators: Leave meaningful comments, share their content, and show support.
- Collaborate on Projects: Whether it’s a YouTube video, Instagram reel, or podcast episode, working together brings fresh energy to your content.
- Join Online Communities: Being part of creator groups allows networking and mutual learning.
- Be Open About Your Journey: Sharing experiences, struggles, and achievements can encourage others to do the same.
- Celebrate Others’ Successes: Supporting fellow creators creates a positive ecosystem where everyone benefits.
Final Thoughts: Keep Creating, Keep Connecting
At the end of the day, I still love content creation and this isn’t started this year, I have been doing it since 90s, creating content always been part of my life. It’s fun, it’s expressive, and it’s something I enjoy doing regardless of numbers or competition. And I still believe that collaboration is the way forward.
If you’re a content creator reading this, I encourage you to reach out to others in your space. Whether they’re friends, acquaintances, or complete strangers, support each other. Engage with their work, share ideas, and help lift others up instead of keeping everything to yourself. The digital world is big enough for all of us to succeed together.
As for me, I’ll keep creating content for as long as I live. God forbid, even if I’m unwell and confined to bed (may Allah forgive me), if I’m capable, I’ll still find a way to create—whether it’s writing blog posts, recording podcasts, making videos, or producing audio. I genuinely love the process, the engagement with like-minded people, and the journey of growing my platforms the right way.
And if that acquaintance ever decides to actually connect, I’d still be happy to support them. Because that’s the kind of content creator I am.