What Would Google Do? by Jeff JarvisMy rating: 4 of 5 stars
Seriously the author Jeff Jarvis is in love with Google like I am but Jeff is more like obsessed with Google. If Google was a person, Jeff will be the stalker. I believe this is a profound book about changes in the business world created by continued advancement of the information age. The book as I read it, really is not about Google, per se. Instead it is a thoughtful discussion as to how all kinds of businesses will be impacted by the forces on which Google has so brilliantly capitalized. Overall, “WWGD?” was a well thought out book that was easy to read. It probably would work best with people high school age and higher. A basic understanding of social media and the internet is necessary to fully appreciate “WWGD?”. A complete novice would most likely be a bit lost with some of the terms and phrases used throughout the book. The main takeaway is for companies to join conversations online and develop relationships with their customers. Ultimately, Jeff really just wants businesses to focus on the customers instead of themselves.
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