Many business owners wonder about the necessity of having a blog, especially when they have a website. The truth is very simple, because the blogs are different from static websites and also from a different account Twitter or Facebook. Instead of just talking to the online visitors of a website, blogs allow for conversation with visitors, through more extensive and specialized content in social networks. Blogs help create a relationship with consumers and is part of the strategies of online marketing, which should also include a website, Facebook and Twitter.
What blogging platform should I use for business blog? Wordpress or Blogger?
Choosing a blogging platform depends on your objectives. A blog on WordPress.org provides more flexibility and functionality. If you’re ready to learn about technology, some programming and management of accommodation (hosting) of blogs, then wordpress.org is a good choice. However, if you want to use a blogging application with flexibility, without having to worry about web technology and expertise in hosting, Blogger is a good choice.
What is difference between WordPress.com and WordPress.org?
WordPress.com is a blogging system offered by Automattic, which provides free accommodation, similar to Blogger. Therefore, the functionality and features are limited, also the name of your blog will looks something like alex.wordpress.com. For its part, WordPress.org is also free; however you need to download in addition to paying for a alex.com for your blog, and hire a hosting service or hosting of a specialized company. Of course, WordPress.org offers many more features and functions, especially through its plugins.
Are there any advantages to renting a self-hosting?
Yes while blogs hosted on Blogger or WordPress.com as services offer the advantage of being free, have limitations in terms of functionality and features. If you host your blog using a hosting company, especially when using WordPress.org, the amount of features and functionality available will be significantly higher.
Do the comments should be allowed?
Yes, the main reason for blogging is to generate interaction and feedback on written posts or entries. I call the social web. Without comment, the blog will become a one-way communication, which is not very different from a traditional website.
Do you need to moderate comments?
Until the blog is popular enough and has a large number of comments each day, moderation does not take much time blogger. It is very useful in the elimination of spam, which can affect the user experience, because nobody wants to read a blog full of spam in the comments.
The vast majority of blog readers are familiar with the process of moderation of comments. However, it is always necessary to remind the rules of manners to comment on each entry or post.
What should I put on my business blog?
The key to writing a successful blog is to be nice, speak in his own voice. Make sure your messages are not a self-promoting your services or products, but a practical guide for the user. In other words, do not just publish news of the company and corporate rhetoric. Instead, readers expect content attractive, interesting and adds value to the conversation online.
Are there rules on the content of business blogs, such as ethics?
There are rules, but not written. Is closely related to certain values of journalism such as accuracy and intellectual honesty written themes. You should also take care of copyright, avoiding plagiarism content of other bloggers, such as notes or pictures that are protected by copyright.
Is there a security problem by having a business blog?
Each platform provides different levels of blogs, user, author (can publish notes) and manager (full control).Review the rules and grant access privileges to those who meet certain conditions. If you are using WordPress.org, make sure that the updates for security. Finally, keep your private key and change it periodically.
Is there anything else I should know about a business blog?
Well, the other issues will arise when you start to build and manage your own blog. Make sure the colors are those of their corporate blogs. Use only three types of sources, one for titles and one for content. If you have resources, you can hire a blogger with experience to take over his business blog.
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