The firm comScore report, a study of behavior with respect to mobile telephony, found that Google sites captured 93 million to 97 million Americans who use their smartphones to connect to the internet. Facebook was in second place with 78 million, followed by Yahoo! (66 million), Amazon (44 million) and Wikimedia, which includes the site of Wikipedia (39 million).
The study also found, however, that users spent 80% of time using applications , compared with 20% of browser usage. Twitter registered an even higher percentage of time devoted to applications, with 96.5% of total minutes. The most popular application was Apple’s online store, iTunes, with 32 million users, followed by Google Maps, with 29 million, and Facebook with 26 million.
Participation in social networks was a popular activity on smartphones, with Facebook leading the segment. The Facebook user moving average over seven hours devoted to an application through the browser in March, the poll found. Pinterest social network, whose popularity exploded in recent months, reaching 7.5 million visitors from smartphones who used it for nearly an hour.
The Internet geolocation service FourSquare, a platform that allows users to locate in a city, attracted 5.5 million visitors from mobile phones to an average of about 2.5 hours per month, whereas the Tumblr microblogging platform had an audience of some 4.5 million people who spent 68 minutes a month.
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