I want to give you information on what I think about all the famouse social media websites. Below are one of the best social media websites with detail summary of how you can make a profit out of these websites. So please read it throughly as I am giving out my own personal advice and tips.
Facebook offers an exceptional, low-cost marketing opportunities for small businesses. Facebook now has more than 300 million users, and while it seems outrageous that a number of small businesses to be targeted, and Facebook provides a platform to build a very strong presence. If you are not already active on Facebook, and should begin immediately.
Basic strategy is: If you were not and had signed up for Facebook so far, must be absolutely as soon as possible. Once you have signed up, you should also consider the insurance company name. Be aware, however, that if you reserve the company name to your personal account, you will not be able to use it for private business, the page (more on that in the strategy developed), so you may want to create a page before registering the company name. Fan pages have special rules for user names, which you can read it here.
You should do one thing else: Find your competitors and evaluate their Facebook presence. What are the types of pages and they built? How many fans or “friends” do they have? Spend 15 minutes (per competitor) looking at their jobs, and images, and / or videos to understand how they use Facebook.
Strategic Advanced: You may have a personal Facebook account already, but how do you that the existence of an extension of your business? You have several options. You can register an account with the business – which was designed for a very simple in Facebook. There are a lot of restrictions on such accounts (read the instructions here), however, so you’ll probably prefer to have a fan page acts. A fan page allows you to create a business page where customers or fans of your business to register as a “fan” – expanding the presence of your business (because updates will be flowing well on their pages). You may also want to consider running ads in local severe Facebook.
Twitter has grown dramatically over the past year. For some small businesses, it offers an incredible marketing platform. BusinessWeek recently one of the companies 20 ways to use Twitter might give you some ideas on how you can use Twitter for your business.
Basic strategy is: If you were not have signed up on Twitter yet, you should sign up today and reserve account in the name of your business. While you may tweet end up in your own name, you want to have the option to tweet from the business account. More importantly, you do not want your competitors to record the name of your business. Has put together a simple guide to Twitter to help you understand what Twitter can do for business. You can also check out Mashable’s guide to Twitter.
Next, you should spend 15-30 minutes on Twitter, and do a search key to become familiar with the type of content available on the Service. For example, if you work a gift basket of small businesses, and do some searches for various terms and phrases such as “gift basket”, “gifts”, “gift basket business,” etc. must also search for names of competitors to see if they’re on Twitter, If they are, and how they use it. And do not forget to search for the name of your company’s small – customers may already be talking about you! Once you become comfortable with the content that is already available and how your competitors are using Twitter, and you can start thinking about a strategy for how you use Twitter for your business.
Advanced Strategy: To really leverage Twitter, you’ll want to know and use a few of the more advanced tools. This includes Twitter clients desktops, laptops such as TweetDeck, Seesmic, and Tweetie. Desktop clients gives you more flexibility and more control over your Twitter strategy will have on Twitter. Among other things, you’ll be able to determine by inspection (so that you can monitor certain keywords, including the name of your business), and a group of people to follow so that you can minimize the noise and focus on real content. You could also consider the use of the Internet tool such as Twitterfall, which will allow you to select (and color code) of different customized searches that you can review from time to time, as well as to follow moving subjects. For example, I use to determine the Twitterfall graphic design useful resources and industrial design to share with the community crowdSPRING.
3. Company Blog
Although there is more attention focused today on the social networks of the company’s blog, blogs continue to provide great value for small businesses.
Basic strategy is: At a minimum, you should consider booking the domain name for your blog – if you do not already have a custom domain for your business. If you are comfortable enough to set up your blog, and this is generally the best way forward – although this requires a bit more technical knowledge (many hosting providers offer easy setup step 1 to a blog that will be installed automatically reported to you). You can also setup directly on the blog WordPress.com (it is easier to do, but you do not have full control over everything that you are on your site).
One alternative is easy to set up a simple blog on Posterous – one place to another stories, photos, videos, files, MP3, and. There are pros and cons to all these options – you should take some time to compare them and do what makes sense for your business. You warn only on the deployment of yourself too thin.
Strategic Advanced: Now that you have decided to start or improve your business blog small, and how to build an audience for it? It all starts with great content. Decided to focus on for your blog, and write awesome content that people will enjoy. For example, a few months ago in my company, we decided that we want to write more about small business issues, so we were writing original posts that focus on issues that affect small businesses. Think about your experience and most importantly, think about the things that you want to write about. A blog requires long-term investment of time (and resources), and you do not want to be stuck writing about things that carry you.
You will also need to consider how they can make it easier for readers to help promote your content. For example, it is useful to install the plug-ins, such as the TweetMeme button, which makes it easy for people to retweet your posts on Twitter. Do not be afraid to experiment with plugins to add functionality to your blog, but keep it simple. You want to keep the blog focused, and easy for your readers to use.
LinkedIn is a work-oriented social network for professionals, it’s huge, with nearly 50 million users from more than 200 countries.
Basic strategy: Once again, you will need to at least reserve your company name (or personal name) so that others can not use. The same way you can begin to explore Facebook and Twitter, you should look around us on LinkedIn to see how your competitors are using this service. You can also search for customers and communicate with them.
Strategic Advanced: LinkedIn has some powerful features that most people do not use. For example, you can encourage your customers, clients or suppliers to give you a “recommendation” in your profile. Recommendations useful as they will make you and your business more credibility with new customers. If you are from the ceiling, for example, ask your customers to recommend to you after a successful mission. You will find these recommendations useful – especially your LinkedIn profile will come high in search engine results. I recommend that you read the last Chris Brogan last year to discuss the recommendation of the elements of a good LinkedIn.
Another strategy includes the subject of many groups on LinkedIn. To find some groups that are relevant to small business and become your own participation in the talks. Answer the questions when you can, and helps to put yourself in the knowledge about specific topics related to your business. There are many small companies and groups of public and marketing resources that will be very useful for you, and if there is not a group that interests you, and consider establishing one.
5. Participate in other blogs
It may seem counter-intuitive for you to spend your precious time by participating in the discussions about other people’s blogs, but the reward can be very valuable. Remember to take a long time to build a reputation and credibility of your creation, and you can not always expect everyone to come to you. Sometimes, you have to go out and build your credibility and reputation.
Basic strategy: Identify 2-3 blogs in your field, or those that focus on small business, get in the habit of regularly reading the content, and participate in discussions. Whenever you can, try to add value by sharing a personal story about what / did not work for you. Identified on the book – it will be valuable contacts for you. One strategy to determine a good blog to use Guy Kawasaki of Alltop, a popular blog directory in many different areas. For example, a blog focusing on craftsmanship, and you may follow this page on Alltop. If you wish to participate in the blog with a focus on small business issues, which may begin in the list in the Technorati Top 100 blogs for small businesses.
Advanced Strategy: Once you’ve spent some time on other blogs and participated in the discussions, and you’ll find that you have built a level of credibility and trust, based on your participation. You should consider access to the blog owners and asks whether to allow you to have another guest blog on her blog (kind of like this post). This is a nice way for you to get in front of a larger audience, and the owners of many of the blog and invite guests to another from time to time. Agree on the issue in advance, and make another project you have in advance of the publication date to give them a chance to review.
Instead, ask if they would consider guest posting on your blog. Since you are looking to attract more readers (and more potential customers), either option works well for this purpose. Do not worry too much about prosecution of the blog A – list immediately. There are many excellent blogs and it may take a little time to build your reputation at this level you have to have the chance to last in the blog above. This does not mean that you have to wait, though – make opportunities for yourself, and provide for guests to write whenever you can find a new audience. I advise you to read how to share the guest to promote your blog from blogging expert Darren Rowse.
6. Social networks, mobile and other local strategies
Howling publish millions of reviews about local businesses. Foursquare is a combination city guide, Friend Finder and the game competitive. Because it allows users to “check in” via cell phone in the local place and announce it through other social networks such as Twitter.
Basic strategy: You can cry, Foursquare, and other mobile social networks are a powerful marketing channels for small businesses. You must at least register accounts on popular services and identify them. If you have a restaurant or retail store, for example, you’ll want to cry to know well. You can set up business on Yelp account (no cost), which will enable you to answer questions about your business, and keep track of the number of users Yelp page view of your business, and complete information about your business, and the Declaration of special promotions. Similarly, you’ll want to sign up with Foursquare to take advantage of local advertising opportunities. Using Foursquare, you’ll be able to push promotions to potential customers who you are in the vicinity of your business.
You should also consider other local strategies. For example, you can add your business to maps Google, or update your list to include additional details. You can do the same on Bing.
Advanced Strategy: If you think that your business can really benefit from a presence on Yelp, Foursquare, or similar networks, you’ll want to do more than just a record of accounts with those services. For example, Yelp allows you to include the URL for your business. Almost all the sites will allow you to upload photos to your profile, and will make your personal photos more trustworthy.
You can also use proactive Yelp and other similar services to promote your business. We ask customers, friends and family who have used the services for comment on Yelp. You can encourage reviews of promotions run or discounts – make appetizers for free, for example, that a customer who will write a review on a meal in a restaurant (or one who wrote the already review), or discount small to clients who hire you for the work of carpentry, The found you through Yelp.
Similarly, you can find ways to promote your business using the Foursquare and similar networks. If you have a television in the shop and connected to a computer, you can view people who are checked in, and you can make special offers or discounts on the person who is visiting the site more (this is similar to the card buyer that many companies frequently have been used for years).
Do not forget to also consider how to improve your use of the strategies of other local infrastructure. For example, the improvement of many sites for small business keywords or specific areas of the subject, but rarely are optimized for local searches. If you have a gift basket business, you’ll want to make sure that users who are looking for gift baskets in your geographic area and will find you.
7. Comments and conversations about your company
Or not you are involved in the talks, and will talk to people about your company. How you can monitor and, where appropriate, and to join those discussions?
Basic strategy: There are five simple steps you can take today to start paying attention to conversations about your business.
First, set up alerts Google. Google Alerts are email updates free of Google search results on any subject you are interested in tracking. For example, I track, among other alerts, and the names of our competitors, and the name of the company, and certain other conditions I think it’s important for my work. At any time Google adds nothing to its index, which mentions my company or other terms I’m tracking, I received an immediate e-mail notification with a link to this item. Alerts can be set to get on the Internet, blogs, news, videos, or the inspection groups.
Second, review the results in your web site analytics data. In my company, we use the program Google Analytics. Google Analytics is a free tool from Google that provides a detailed and very useful on the movement of traffic on your Internet and effectiveness of your marketing efforts. When we manage social media campaigns, we will attach it often to follow the campaigns so that we can properly monitor the program for them in Google Analytics. This is important because without such data would be almost impossible for you to evaluate the success of your marketing efforts and social media. But the analysis is important for another reason: they will tell you the sites that send traffic to your website.
Third, search Facebook. In August, rolled a Facebook search engine in real time (the search box is at the top right of any page from the pages of Facebook). An effective way to take advantage of Facebook Search is the search for the company name to see who is talking about the company and what you say. In several months, you’ll be able to search Facebook updates directly from Ping, which will be integrated with Facebook public updates in the search results in Ping.
Fourth, and search Twitter. You can search Twitter now for a real-time and the results (if you’re not logged in, just go to Twitter). One easy way to monitor conversations about your company is to search for the name of the company. You can also do at the moment on this ping, which is indexing Twitter updates. Very soon, you will also be able to search Twitter updates (and other social media content) by searching in Google Social (Social Research and rolled to a Google Labs recently, an experimental product). You can also use Twitter clients like TweetDeck or Seesmic to save searches and monitor in real time whenever someone uses a particular word or phrase in the tweet.
Finally, take advantage of services that will, like the alerts Google, and pushing data to you. I use and like BackType, a search engine that indexes the real-time conversations over the Internet in thousands of blogs and social networks. I use BackType in the first place to keep up with conversations in the blog. Every day, I receive emails from BackType with links to comments that include the keywords I’m monitoring. Without these alerts, I would like to be able to monitor many blogs, and my ability to respond to posts about my company would be very limited.
Advanced Strategy: If you are having trouble tracking the various search strategies, and should join efforts and to mobilize private and one of the many applications that will help you monitor social network. I personally have not used these services, but it seems it will be held in high esteem by the people who are familiar with. For example, truVOICE allows monitoring of the word social network, with a focus on blogs and forums, while Radian6 pulls in a lot of information from social network , and analyze it, and provides evaluations consumer sentiment for your brand. A good resource to learn to pay the social media monitoring tools Mashable at some point after the 10 reputation tracking tools worth paying for.
In addition to monitoring, you’ll need to decide how, when and where you will be involved in the talks. Will be very difficult for you to participate in the talks, in every place, so you should spend some time learning the various networks and specify where you should focus your efforts. Looking at your website analytics data – If you own an online business – to help much because it will help you better understand your traffic is coming from where. If too much of your traffic comes from Twitter and Facebook, for example, you’ll want to spend more time on those services.
Multimedia (video, images and sound) is a bit more complicated for many small companies to implement, but can provide excellent marketing and social media opportunities.
Basic strategy: YouTube has been constantly evolving and adding features that make creating an attractive social site for small businesses. Although you do not have to produce videos to participate in YouTube, you should consider whether the simple videos can help your marketing efforts. For example, if you are already posting videos to your blog, you can upload them to YouTube to reach a wider audience, and include video content in blog posts. YouTube has also been added activity more comprehensive updates to its users, and made a very powerful analytical tools available so you can evaluate the effectiveness of your video content.
Similarly, you could begin Flickr account for your business and the last images of customers or products (or both). Flickr offers a place where people can share images with others, but also has discussion groups, and many focused on domestic markets, which provide additional opportunities for you to market your business. You can also consider the establishment of radio stations over the Internet using your Talk Show BlogTalkRadio, which is another way to use multimedia to speak directly to customers. Get creative with it – owning a restaurant? Start a call in show for people to ask questions cooking. Are you piano teacher? Perhaps starting in the presentation to talk about classical music.
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