Small businesses have big capacity in terms of finances and resources to promote their products and / or services. But because the creativity and flexibility allows them to attract a large number of potential buyers . There are thousands of marketing activities that are available to small businesses. Who will take up the business and skill of the entrepreneur.
This post will attempt to make a place to put 100 activities as a small business owner you can download from tomorrow. Certainly this list is not final and if you feel that something worthwhile is released then Feel free to give suggestions through comments of this post.
- Develop a marketing plan
- If you have a marketing plan to update it
- Prerazgledaj your target market
- Answer the question that target market wants from you
- Answer the question as to satisfy the needs of target market
- Conducted market research
- Ask for opportunities to improve
- Consider your offer and Boost
- Expand the supply of new value elements
- The following changes and podobruvaj wherever opportunity and need for improvement
- Developed or if you have a better design (uniqueness) of your business cards
- Make business cards for all employees in business and encourage them to share
- Create or update your brochures
- Make these brochures available through the web site (if you have)
- Redizajniraj Full communication (letters, email, invoices, receipt …) to communicate information about the value offered
- Launch campaign with personalized letters and test the various contents and their effectiveness.
- Try different calls to action contained in those letters.
- Take the free text ads to build your business presence
- Ensure that your business is in the online edition of the Golden Book
- Make a list of current and potential customers
- Contact existing customers by telephone
- Contact some “reliable” potential buyers over the phone
- Use marketing calendar for all marketing activities are conducted or plan to implement
- Design initiatives sharing the experience of your satisfied potroshuvchi
- Prerazgledaj calls to action that we use in all marketing assets
- Test different calls to action
- Prerazgledaj the improved credibility as all business members and the general business
- Advertise on TV
- Advertise on radio
- Advertise in newspapers
- If there are bulletin boards where moving your potential potroshuvchi make a material and attach it
- Attend fair to expose your products and / or services
- Look at fairs for building new networks
- Ask potential businesses that could be playing for a joint marketing tool
- Try free samples or free tasting
- Made monthly, quarterly or annual newsletters
- Check all the marketing tools are simple and understandable for prospective buyers
- Organize entertainment for any occasion (anniversary, big deal, move …)
- Advertise on billboards
- Create the message in all marketing assets include emergency
- Well zapoznavaj your customers
- Check and Boost your superior value
- Build a powerful system for recommendations
- Set your business on the most popular online oglasnici
- Connect any of the popular forums and start a conversation
- If you have done, if you have redizajniraj your web site if you have not redizajniral more than one year.
- Analyzing the site in terms of pages are most popular
- Implement the blog site and start to blog.
- Blog on a regular basis
- Post registration form on the web site and blog for using email marketing
- On a regular basis send email-links to your list
- Improve your signature on email-links
- Add functionality to share your email-links
- Implement RSS as the website and blog
- Carefully select keywords and secondary keywords related to your business and about who will build prisutnsota web space
- Optimize the website and all blog posts
- Buy advertising space on some web sites of the niche of your business
- Create vebinar to use your products and / or services
- Make podcasting serialized to use your products and / or services
- Select and use professional autoresponder like software for your email marketing campaigns
- Comment on other blogs where there are potential buyers
- Daily breinstormiraj potential content for social media (blog, facebook, twitter, linkedin …)
- Start with Google Adwords PPC Campaign
- Advertise on Facebook
- Advertise on LinkedIn
- Make a Facebook Page for your business (side profile)
- Invite your personal friends and all existing customers to become fans of Facebook Page
- Daily Update Facebook page interesting new content to fans
- Change the URL-th side of your Facebook a simple
- Create a Twitter Profile
- Answer retvitaj or someone else on Twitter
- Tvitaj post, blog posts, links, images, video ….
- Create profiles, or if you have update your profile on LinkedIn
- Search and connect through LinkedIn
- Adjust Foursquare account for your business
- Set your business on Google Places
- Build a presence on social bookmarking
- Obelezhuvaj your content and a minimum of 10 to 20 foreign content
- Attend sites of group purchasing
- Create a video presentation and put it on YouTube
- Embediraj the video in a blog post
- View the most popular online directories and put your business out there
- Follow up your business and your online reputation
- Create contests
- Create popustni coupons
- Implement a program to reward the biggest consumers
- Implement a program to reward frequent purchases
- Divide holiday gifts to major buyers
- Plan promotions for the following holidays
- Send birthday greetings for your customers
- Donate to a local event
- Sponzoriraj a local sporting event
- Signup for your conference or other related industry
- Communicate with other visitors of that conference
- Exchange business cards with those visitors who have the potential to become potential customers.
- Prepare and send a questionnaire to analyze customer satisfaction
- Analyze the responses and improve wherever required improvements
- Notify all those who participated in the survey and who gave you ideas for improvement that they are implemented
- Organize fun at popular night club where you share samples of your products
- Hire a marketing consultant if you feel you need help.
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